Illustrated design with "nutnbut" text logo and branding.

Here I played with a brighter, bolder more "in your face" design. The fruit illustration was intense and chunky. 

This is the point where I created a more real-life relationship with the ingredients by using actual fruit images. The bright background colour maintains the playful, bright and eye-catching nature of my original approach. 

The final result was a more subtle background colour choice with a block colour curve. The while area is in place here - to put emphasis on the product details as well as improving readability. These are the final three concepts for the Trail Mix range. 
Thanks for letting me take you through this journey!

Trail Mix - Final

Fruit Salad - Final

Berry Mix - Final